About Me

I am a senior product designer with a background in UX/UI, graphic and web design, branding, and digital marketing. I believe decisions should always be based on data, and that the best user experience is never noticed by the user.

My strengths encompass defining product vision, crafting compelling stories and designing seamless, human-centered experiences across complex ecosystems.

I enjoy interfacing with clients, internal executives and product teams to bring innovative ideas to life. I also thrive on building multidisciplinary teams, maneuvering through project and political challenges, and most importantly, envisioning experiences that delight users.


Work History

Lead UX Designer  /  March 2020 – December 2022
vWise  /  Aliso Viejo, California

Director of Product Design & Marketing  /  October 2017 – November 2019
ReviewBuzz  /  Oceanside, California

Owner, Chief Creative Officer  /  October 2012 – Present
Simply Fluid  /  San Diego, California

Creative Director  /  April 2005 – October 2012
Fitting Group  /  Pittsburgh, Pennsylvania


Education

Columbus College of Art & Design
BFA Advertising & Graphic Design